65 years ago today, on May 6, 1956 Chattanoogans doubled their TV viewing pleasure. With the flip of a switch, that miraculous picture box in the living room suddenly had not one, but TWO channels to choose from. Could it possibly get any better? Now there was no monopoly on entertainment and news programming. For the previous two years, WDEF Channel 12 had been the only station in town, carrying local programs plus an assortment of shows from four different networks. When WRGP Channel 3 (named for owner Ramon G. Patterson) signed on, it lined up with NBC, leaving CBS in the hands of Channel 12. Channel 9 came along in 1958, affiliating with ABC. Unlike many markets, all three original stations are still affiliated with their original networks. (Watch this YouTube video for a Channel 3 “highlight reel”)
Channel 3 has changed hands a few times over the years. In fact one of the previous owners, Rust Craft Broadcasting, renamed the station WRCB in 1963, and the station retains those call letters today. Now owned by Sarkes Tarzian, Inc., Channel 3 is proud of a few firsts over the years: first to do live remote broadcasts (back in the early 1960s, when such an event would take days to set up) and first to do live breaking news shots (via microwave signals).
Channel 3 was first to purchase a satellite truck, enabling the news division to go live from pretty much anywhere. Who knew that sixty years into the future, a television station could beam breaking news events into your home, not with a truck, but with a tiny telephone that fits into the palm of your hand? We do it every day in 2021.
The station was also first to broadcast programs in color, thanks to NBC’s early adoption of color TV.
When I was a kid, very few people had those expensive color sets, and it was a real treat to see anything in color, without going to a movie theater. Our preacher (!) was the only person we knew with a color TV, so I would often find excuses to go home with his family and watch “Bonanza” in color on Sunday nights on Channel 3 and NBC. Let’s just say Ben, Adam, Hoss and Little Joe sold a LOT of color TV’s for RCA, which was the whole idea. At that time there were only a handful of shows broadcast in color. Within a few years, that would change. Then came cable, satellite, the internet, and all the choices we have today. But thankfully, there’s still a Channel 3, doing local news, weather, sports, and yes, providing me with a job for the past 33 years.
My friend Wayne Abercrombie, who passed away recently, was proud of helping sign on a new television station are still razor-sharp. Here’s a 1991 interview I did with Wayne, and early Channel 3 personality Roy Morris.
Those early days were broadcast from 1214 McCallie Avenue, across from Warner Park. I visited the old studio, later converted into an electrical supply building, back in 2006 for the station’s 50th anniversary. It was a pleasure to see the old dressing rooms where Dolly Parton would put on her giant wig for the Porter Wagoner Show. It was the same studio where Harry Thornton was ringmaster for Saturday Live Wresting, and Mort Lloyd delivered the news with that incredibly deep voice. It’s also where they posed for classic pictures like this one:
From left to right, that’s John Gray, Tom Willette, Roy Morris, Lee Jackson and Mort Lloyd. That’s a 1958 studio shot, and yes, Mr. Jackson is holding a cigarette.
Through the years, the people have come and gone, but Channel 3 is fortunate to have some folks both in front of, and behind the camera who have made the station their home for most of their careers. Tommy Eason, featured in the Live Eye video above, shot film and video for the newscasts for almost fifty years before retiring in 2009. Bobby Winders was an engineer at the station for fifty years from 1969 to 2019. Wayne Jackson started directing the 6:00 p.m. news in the mid-1970s, and still calls the shots each evening to this day. Tom Tolar was station manager for thirty-five years, easily a record in Chattanooga (and is still with the company today). So Happy 65th, Channel 3! And thanks to those of you who have supported “my favorite channel” for so many years.
Congratulations on the 60th Anniversary Channel 3!
If I’m right about this, I find it interesting that each of Chattanooga’s original TV stations, in addition to having kept their network affiliations for well over half a century, was first for something.
TV 12, of course, first to go on the air.
Channel 9, first to have color cameras in their studios.
Channel 3, first to do live remotes.
It’s also amazing, if only coincidental, that the date of Channel 3’s sign-on came exactly 6 years before I was born. Congratulations to Channel 3 on reach the big 60.
ps: Channel 9 being the first to have color cameras in their studios (again, if I’m right) is, of course, not to be confused with Channel 3 being the first to pick up network color.
You have a great station. It is the one I watch the most. David and your cohorts make the shows great.
The perspective from an old guy. It was my sophomore year in high school when the Chattanooga area had it’s first TV station, WDEF, it was the last month of my senior year in high school that WRGP/WRCB signed on the air and it was my second year as a radio announcer on WDXB that WTVC signed on the air. Prior to WDEF we had to try to watch TV from an Atlanta station. It was a real thrill when we could actually make out a picture, without snow. We used all kinds of antennas to try and get a signal. I believe that the Chattanooga area has been blessed with good local TV news coverage from all the stations over the years. I am proud to have worked in the radio and TV industry for over 40 years in Chattanooga. Jerry LIngerfelt.
Channel 3, my favorite channel. Never miss NBC News. Love David Carroll and all the staff.
My goodness, how many of those people did I have the pleasure of working with over the years (and even the early years)! Happy birthday, Channel 3! — Calvin Sneed
Now all you need to do is show the bloopers from Channel 3 😀